Most eCommerce entrepreneurs offer additional products or publish blogs as their website grows. However, you shouldn’t leave your checkout process behind. Offering diverse payment options is just as important as having an extensive line of product listings. Longitudinal research shows that 7% of all shoppers automatically ditch stores with limited payment options.
Ensure that your checkout page offers extensive payment options by integrating multiple payment gateways. Most site builders allow secondary and tertiary payment gateways — which process transactions that your primary processor cannot accommodate. A customized checkout page can process various currencies from overseas customers.
Did you have a terrible experience with your past payment processors? Processing Card can help you avoid the same issues! Read our piece on the most common red flags to avoid when shopping for payment processors.
Do you find yourself stuck between which processors to integrate? Streamline the selection process by focusing on the following variables:
Overall, avoid using similar processors. Integrate payment gateways with features that compensate for each others’ weaknesses. Strive for a comprehensive checkout page. Ensure that your shop offers all the mobile, online, and card payment options your customers prefer.
Do you want to equip your new business with a payment processing system? Processing Card has you covered! Check out our quick primer on what you need to start a new merchant account.
Wilbur Graham has been writing about mobile payments and POS systems since 2012. He got his degree in Marketing at California State University.
